JITOTM22: Creativity & Consciousness

We've already learned in JITOTM21 that subliminal messaging can work, at least in a limited way, in a limited set of circumstances. Which raises another important question: if you can sometimes be persuaded subconsciously, how is subconscious thinking affecting your everyday decisions?

Thank goodness for Ap Dyksterhuis, our favourite consciousness researcher. Dyksterhuis displayed his usual ingenuity in designing an experiment that measures subjects' ability to be creative - consciously, or subconsciously.

But how do you measure creativity? Dyksterhuis should get a prize for this one: he based his experiment on the ability to name a new kind of Italian pasta! Slurp up a plateful of creative consciousness research in this week's episode of JITOTM, Creativity & Consciousness .

Behind the curtain

• Song of the week: "Tryin' Too Hard" by Darren Arsenault
  
  
• Ap Dijksterhuis, you rock!
  
  
• Summary of Dijksterhuis' findings from BPS
  
  
• Intriguing and enjoyable Dijksterhuis paper
  
  
• Things you can do with a brick
  

As always, we welcome your comments and your questions, here on the blog or by email.
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